Gone are the days, where marketers rely on traditional marketing strategies such as flyers, billboards, tradeshows, TV/radio ads, newspapers, etc. to market their products and services. Via traditional marketing, you can easily reach your target local audience. But when it comes to achieving global reach, Digital Marketing is considered to be the best option. As the internet becomes entangled with everything we do, the importance of digital marketing has been raised significantly.
Do you want to attract more customers to your business? Are you thinking of implementing a digital marketing strategy, but feeling unsure where to get started? It doesn’t matter whether you own an online business or a brick-and-mortar business you need to be aware of all the ins and outs of digital marketing so that you can easily achieve greater heights of brand exposure and online presence.
Why Digital Marketing Important Today?
From scrolling Facebook news feed while sipping a cup of coffee to posting photos on Instagram during traveling – Social Media plays an important role in everyone’s lives. With so many people being active online, it’s important for your business to be online as well. If are not properly utilizing digital marketing techniques, you may be missing out an untold number of leads, sales and most importantly customers. Regardless of the size of your business and industry niche, having an online presence is a necessity for your business growth; and brand exposure today and beyond!
So, if you’re one of the companies that don’t have a digital marketing strategy; continue reading to find out why you may need to implement a digital marketing plan.
Customer Engagement
Another name of digital marketing is – Stay connected! Digital marketing strategies are perfectly crafted to promote yourself and your business in this fast-paced world. One of the biggest advantages of using digital marketing for your business is – You can always stay connected with your customers. You can converse with your prospective clients, answer their queries and resolve issues in real time.
Via real-time digital marketing, you can seek opinions and feedback from your customers to improve your products and services. Digital marketing strategies act as the ideal platform for you to interact with a wider audience; that means it will help you to increase your brand exposure, sales, and ROI.
Spread the Word Faster
Your brand message spreads quickly all over the world in just a click of a mouse button. When compared to flyers, printed materials, and billboard advertisements, twitter posts, Facebook updates, and YouTube videos can be created in just a few minutes and spread all over the virtual world in just a second. Furthermore, when it comes to sending an e-newsletter, you can schedule when it gets to send out, and also you can measure the success ratio, i.e. whether the mail is opened or not.
Cost Effective Option
You may have a thought that digital marketing can be extremely expensive! But it’s really a myth! Compared to traditional marketing channels, Digital Marketing Strategies are very affordable and also can be customized for Small, Medium and Large MNCs. Using Digital Marketing for your business can get much outreach with a wider audience base that potentially spreads all over the world. Similarly, online advertisements generally cost less than adverts placed on traditional channels such as newspapers, televisions, or magazines. Moreover, going digital means less paper goes to landfill, so Digital Marketing is not only cost effective, but also eco-friendly!
Measurability
By using digital marketing strategies, you can monitor how many people have visited your site? Where they are coming from, i.e. via organic search, PPC or social media campaigns? Overall, it helps you to measure the overall success of a marketing campaign by giving you real-time information about whether your brand message is reaching the targeted audience or not.
Digital Tips to Improve Your Business Presence
In a digital world where platforms such as Google AdWords, Facebook Ads Campaign let you bid for leads and sales and bring instant ROI – it’s understandable that many online marketers often forget about the value of branding and having an online presence. A Brand with a much better online presence and exposure can bring new leads into your business in huge numbers, propelling you to the peak of your industry. Luckily, here we have come up with a few important digital tips that help you to improve your business presence online!
Build Content Authority
Just being always said, Content is the MUST! Whether you’re portraying your brand message via an infographic, a blog post or a slide share, make sure to define yourself as an authoritative source of information in your industry. This will increase both your brand exposure and outreach. Here are a few ways to keep in mind while producing content: –
- Deliver fresh, high-quality, engaging, and informative content. Most importantly, make sure to deliver quality content on a defined schedule.
- Tell your customers what you can do for them and how you can help them to resolve their queries etc.
Make Use of Video Marketing
Recent statistics revealed that nearly 500 Million people are watching videos on Facebook alone. Surprising, right? So, don’t miss out this opportunity! If you really want to create a great impact on social media, videos are a great place to start! Here are a few tips to keep in mind:
- Hook up your audience before they even start watching a video with an eye-catching caption and striking thumbnail.
- Include your brand message and identity within the first 10 seconds of the video
- Tell your story visually with fewer words and dialogues in such a way that anyone can understand without sound.
Paid Advertising
Paid advertising and ad campaigns come into play if you want to enhance the visibility of your brand to reach a wider audience. You can consider a pay-per-click ad campaign; as it guarantees that your website will appear on the top of search results. Also, this is a good option because you can manage your own advertising budget.
The world of Digital Marketing has been ever-changing; so, stay tuned and connected with us to keep you updated with upcoming digital marketing trends!