Do you ever think why many businesses fail to get ahead of the competitors? It’s simply because, in this digitalized world, determining the best digital marketing strategy is really an uphill battle due to fierce competition in the business world.
Without the perfect marketing strategy, your digital marketing efforts will go haywire! So, how do you figure out the effective and result-oriented Digital Marketing Strategy? In today’s post, I am going to share the best yet simple-to-implement digital marketing strategies for startups. After reading this article, you will get a clear picture of how to pick out the best Digital Marketing Strategy for your Business! Okay, without further ado, let’s dive in:
Email Marketing
“Email marketing is dead” – This statement is completely a MYTH! Email Marketing isn’t dead but it’s evolving and changing! Recent statistics concluded that Emails are still around and email marketing had an impressive ROI of 122%. Also, the best thing about Email marketing is – It’s cost-effective, i.e. you don’t have to break your wallet to run this marketing campaign.
Here are some effective tips on creating an effective email marketing campaign:
- Write in plain and easily understandable language; avoid jargons
- Break up the text using subheadings and bullets, so it’s easy to scan your email within a few seconds
- Talk more about the deals you’re going to offer
- Make the subject line – Catchy, Engaging and Attention-Grabbing
Social Media Marketing
Social Marketing reign in the digital world! More than 90% of online marketers stated that Social Media is important to their business; also, they have witnessed that implementing social media marketing strategies enhances brand exposure and online presence. Apart from an online presence, it also improves search engine ranking, generates leads and increases sales.
Pay-Per-Click Marketing (Google AdWords Campaign)
PPC is one of the most effective methods of using search engine advertising to bring more visitors to your website and also it helps to generate sales-ready leads. So, if you’re running a startup business, never and ever ignore PPC Marketing!
Advantages of Using PPC Include:
- Can reach the right targeted audience at the right time with the right advert
- Control over your own advertising budget
- Give instant results
- Provide real-time analytic reports to help sharpen other marketing strategies
Search Engine Optimization (SEO)
Hope you all aware of the importance of SEO! You have built an eye-catching website with user-friendly features and awesome design. And if you think visitors will come to your website automatically, then you’re wrong! There are millions to trillions of websites available on the web in your niche alone. Among all, how can your website visible on the top of Google SERPs? This is where SEO comes into play!
SEO not only helps your business to rank on the top of Google SERPs but also it builds trust and loyalty. When a customer search for the keywords related to the product or service you’re offering and if your website rank high in organic search results, then it will leave an impression that you’re a reputable company.
If you own a startup company, then it’s better to hire an SEO company!
Content Marketing
Nevertheless to say, Content is KING! More than 90% of B2C companies and 88% of B2B Marketers reported that content marketing is an important part of any digital marketing strategy. To attract more visitors to your website and to turn the visitors into customers, you need to create useful and meaningful content that your audiences love to read. This not only brings more site visitors but also increase conversion rates.
Retargeting Ads
Do you aware of retargeting ads? Retargeting is one of the trending digital marketing strategies in which you display relevant ads to the visitors who have visited your website previously. With effective retargeting ads, you can easily convert visitors into customers. This helps to increase the site traffic and increase your conversion rate.
Factors to Consider When Crafting Your Digital Marketing Strategy
Hope, now you are aware of the trending yet effective digital marketing strategy! So, now it’s time to craft your marketing plan. Below we have listed out a few of the important factors when preparing a digital marketing strategy for your business!
Targeted Audience – First, determine how your customers use digital marketing to gather information about services, and products associated with your business.
Experience – It’s a must to know your options available, how to carry out fresh ideas and how to analyze the success ratio. If you don’t have experience, consider hiring an SEO specialist!
Budget – Before diving in creating a digital marketing plan for your business, determine how much budget you can afford!
Time – As you know, planning and implementing marketing strategies requires time and constant monitoring in order to measure the success of your marketing effort.
More Plus Points of Hiring an SEO Company
By choosing a professional SEO Company, you will ultimately get:
- More time for you to focus on your core business
- Better user experience and improve site traffic
- Improved search rankings on all search engines like Google, Bing…
Keep in mind that there are many digital marketing agencies that can help you with more than just SEO. So, spend a few hours to do proper research in picking out the best SEO Company, so that you can rest assured that you can achieve the marketing goals faster!
Bottom Line – Get Started Now to Implement a Digital Marketing Plan!
After reading this article, you may aware of the fact that building a successful marketing plan is not an easy task; rather it needs to be a time consuming one. But once you create a perfect marketing strategy, you can sit relax and let it work for you!
From the long list of digital marketing strategies including Email marketing, content marketing, pay-per-click advertising, social media marketing, etc. Choosing the best one can help you stand ahead from the crowd!
So, what are you waiting for? Pick out the best digital marketing campaign for your business and get ready to yield a high ROI!