How Digital Marketing Improves Business Presence

Gone are the days, where marketers rely on traditional marketing strategies such as flyers, billboards, tradeshows, TV/radio ads, newspapers, etc. to market their products and services. Via traditional marketing, you can easily reach your target local audience. But when it comes to achieving global reach, Digital Marketing is considered to be the best option. As the internet becomes entangled with everything we do, the importance of digital marketing has been raised significantly.

Do you want to attract more customers to your business? Are you thinking of implementing a digital marketing strategy, but feeling unsure where to get started? It doesn’t matter whether you own an online business or a brick-and-mortar business you need to be aware of all the ins and outs of digital marketing so that you can easily achieve greater heights of brand exposure and online presence.

Why Digital Marketing Important Today?

From scrolling Facebook news feed while sipping a cup of coffee to posting photos on Instagram during traveling – Social Media plays an important role in everyone’s lives. With so many people being active online, it’s important for your business to be online as well. If are not properly utilizing digital marketing techniques, you may be missing out an untold number of leads, sales and most importantly customers. Regardless of the size of your business and industry niche, having an online presence is a necessity for your business growth; and brand exposure today and beyond!  

So, if you’re one of the companies that don’t have a digital marketing strategy; continue reading to find out why you may need to implement a digital marketing plan.

Customer Engagement

Another name of digital marketing is – Stay connected! Digital marketing strategies are perfectly crafted to promote yourself and your business in this fast-paced world. One of the biggest advantages of using digital marketing for your business is – You can always stay connected with your customers. You can converse with your prospective clients, answer their queries and resolve issues in real time.

Via real-time digital marketing, you can seek opinions and feedback from your customers to improve your products and services. Digital marketing strategies act as the ideal platform for you to interact with a wider audience; that means it will help you to increase your brand exposure, sales, and ROI.

Spread the Word Faster

Your brand message spreads quickly all over the world in just a click of a mouse button. When compared to flyers, printed materials, and billboard advertisements, twitter posts, Facebook updates, and YouTube videos can be created in just a few minutes and spread all over the virtual world in just a second. Furthermore, when it comes to sending an e-newsletter, you can schedule when it gets to send out, and also you can measure the success ratio, i.e. whether the mail is opened or not.

Cost Effective Option

You may have a thought that digital marketing can be extremely expensive! But it’s really a myth! Compared to traditional marketing channels, Digital Marketing Strategies are very affordable and also can be customized for Small, Medium and Large MNCs. Using Digital Marketing for your business can get much outreach with a wider audience base that potentially spreads all over the world. Similarly, online advertisements generally cost less than adverts placed on traditional channels such as newspapers, televisions, or magazines. Moreover, going digital means less paper goes to landfill, so Digital Marketing is not only cost effective, but also eco-friendly!

Measurability

By using digital marketing strategies, you can monitor how many people have visited your site? Where they are coming from, i.e. via organic search, PPC or social media campaigns? Overall, it helps you to measure the overall success of a marketing campaign by giving you real-time information about whether your brand message is reaching the targeted audience or not.

Digital Tips to Improve Your Business Presence

In a digital world where platforms such as Google AdWords, Facebook Ads Campaign let you bid for leads and sales and bring instant ROI – it’s understandable that many online marketers often forget about the value of branding and having an online presence. A Brand with a much better online presence and exposure can bring new leads into your business in huge numbers, propelling you to the peak of your industry. Luckily, here we have come up with a few important digital tips that help you to improve your business presence online!

Build Content Authority

Just being always said, Content is the MUST! Whether you’re portraying your brand message via an infographic, a blog post or a slide share, make sure to define yourself as an authoritative source of information in your industry. This will increase both your brand exposure and outreach. Here are a few ways to keep in mind while producing content: –

  • Deliver fresh, high-quality, engaging, and informative content. Most importantly, make sure to deliver quality content on a defined schedule.
  • Tell your customers what you can do for them and how you can help them to resolve their queries etc.

Make Use of Video Marketing

Recent statistics revealed that nearly 500 Million people are watching videos on Facebook alone. Surprising, right? So, don’t miss out this opportunity!  If you really want to create a great impact on social media, videos are a great place to start! Here are a few tips to keep in mind:

  • Hook up your audience before they even start watching a video with an eye-catching caption and striking thumbnail.
  • Include your brand message and identity within the first 10 seconds of the video
  • Tell your story visually with fewer words and dialogues in such a way that anyone can understand without sound.

Paid Advertising

Paid advertising and ad campaigns come into play if you want to enhance the visibility of your brand to reach a wider audience. You can consider a pay-per-click ad campaign; as it guarantees that your website will appear on the top of search results. Also, this is a good option because you can manage your own advertising budget.

The world of Digital Marketing has been ever-changing; so, stay tuned and connected with us to keep you updated with upcoming digital marketing trends!

Effective Digital Marketing Strategy by WebsFlow

Do you ever think why many businesses fail to get ahead of the competitors? It’s simply because, in this digitalized world, determining the best digital marketing strategy is really an uphill battle due to fierce competition in the business world.

Without the perfect marketing strategy, your digital marketing efforts will go haywire! So, how do you figure out the effective and result-oriented Digital Marketing Strategy? In today’s post, I am going to share the best yet simple-to-implement digital marketing strategies for startups. After reading this article, you will get a clear picture of how to pick out the best Digital Marketing Strategy for your Business! Okay, without further ado, let’s dive in:

Email Marketing

“Email marketing is dead” – This statement is completely a MYTH! Email Marketing isn’t dead but it’s evolving and changing!  Recent statistics concluded that Emails are still around and email marketing had an impressive ROI of 122%. Also, the best thing about Email marketing is – It’s cost-effective, i.e. you don’t have to break your wallet to run this marketing campaign.

Here are some effective tips on creating an effective email marketing campaign:

  • Write in plain and easily understandable language; avoid jargons
  • Break up the text using subheadings and bullets, so it’s easy to scan your email within a few seconds
  • Talk more about the deals you’re going to offer
  • Make the subject line – Catchy, Engaging and Attention-Grabbing

Social Media Marketing

Social Marketing reign in the digital world! More than 90% of online marketers stated that Social Media is important to their business; also, they have witnessed that implementing social media marketing strategies enhances brand exposure and online presence. Apart from an online presence, it also improves search engine ranking, generates leads and increases sales.

Pay-Per-Click Marketing (Google AdWords Campaign)

PPC is one of the most effective methods of using search engine advertising to bring more visitors to your website and also it helps to generate sales-ready leads. So, if you’re running a startup business, never and ever ignore PPC Marketing!

Advantages of Using PPC Include:

  • Can reach the right targeted audience at the right time with the right advert
  • Control over your own advertising budget
  • Give instant results
  • Provide real-time analytic reports to help sharpen other marketing strategies

Search Engine Optimization (SEO)

Hope you all aware of the importance of SEO! You have built an eye-catching website with user-friendly features and awesome design. And if you think visitors will come to your website automatically, then you’re wrong! There are millions to trillions of websites available on the web in your niche alone. Among all, how can your website visible on the top of Google SERPs? This is where SEO comes into play!

SEO not only helps your business to rank on the top of Google SERPs but also it builds trust and loyalty. When a customer search for the keywords related to the product or service you’re offering and if your website rank high in organic search results, then it will leave an impression that you’re a reputable company.

If you own a startup company, then it’s better to hire an SEO company!

Content Marketing

Nevertheless to say, Content is KING! More than 90% of B2C companies and 88% of B2B Marketers reported that content marketing is an important part of any digital marketing strategy. To attract more visitors to your website and to turn the visitors into customers, you need to create useful and meaningful content that your audiences love to read. This not only brings more site visitors but also increase conversion rates.

Retargeting Ads

Do you aware of retargeting ads? Retargeting is one of the trending digital marketing strategies in which you display relevant ads to the visitors who have visited your website previously. With effective retargeting ads, you can easily convert visitors into customers. This helps to increase the site traffic and increase your conversion rate.

Factors to Consider When Crafting Your Digital Marketing Strategy

Hope, now you are aware of the trending yet effective digital marketing strategy! So, now it’s time to craft your marketing plan. Below we have listed out a few of the important factors when preparing a digital marketing strategy for your business!

Targeted Audience – First, determine how your customers use digital marketing to gather information about services, and products associated with your business.

Experience – It’s a must to know your options available, how to carry out fresh ideas and how to analyze the success ratio. If you don’t have experience, consider hiring an SEO specialist!

Budget – Before diving in creating a digital marketing plan for your business, determine how much budget you can afford!

Time – As you know, planning and implementing marketing strategies requires time and constant monitoring in order to measure the success of your marketing effort.

More Plus Points of Hiring an SEO Company

By choosing a professional SEO Company, you will ultimately get:

  • More time for you to focus on your core business
  • Better user experience and improve site traffic
  • Improved search rankings on all search engines like Google, Bing…

Keep in mind that there are many digital marketing agencies that can help you with more than just SEO. So, spend a few hours to do proper research in picking out the best SEO Company, so that you can rest assured that you can achieve the marketing goals faster!

Bottom Line – Get Started Now to Implement a Digital Marketing Plan!

After reading this article, you may aware of the fact that building a successful marketing plan is not an easy task; rather it needs to be a time consuming one. But once you create a perfect marketing strategy, you can sit relax and let it work for you!

From the long list of digital marketing strategies including Email marketing, content marketing, pay-per-click advertising, social media marketing, etc. Choosing the best one can help you stand ahead from the crowd!

So, what are you waiting for? Pick out the best digital marketing campaign for your business and get ready to yield a high ROI!